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She's over sixty. Her knee has been talking to her for a few years now — on the stairs, getting out of the car, the first steps in the morning. She isn't training for anything. She just wants to get through her day without thinking about it.
Everything we build is for her.
But look at how it's sold. A roll. Scissors. A technique. A YouTube video to figure out where it goes and how much to stretch it.
That's a product designed for a twenty-five-year-old athlete with steady hands and time to learn.
The women who need it most are the ones least likely to get through that first step.
So most of them never do.
We started with the part that stops most women before they ever feel a thing: the cutting. So we cut it first, shaped for the knee, and made it fit a range of legs instead of asking anyone to choose a size.
Then we went after the reasons people give up on tape. Too much glue, so it pulls when it comes off. Too much plastic, so it doesn't breathe. Too many steps, so it never gets done twice.
We took the glue down to half the strip, put cotton on top, and got the whole thing to under thirty seconds.
Nothing about it is complicated. That took a long time.
Developed with physical therapists, and improved with every review we get — including the ones that tell us what still isn't right.
